The global beauty industry is flourishing at a fast rate, thanks to the penetration of social media and the internet in general. Now, there are not just fashion but beauty bloggers too who don’t only promote products but add value to them by introducing their unique ways of using the same. The cosmetics industry, in particular, is a high-functioning industry which is always striving to keep up with the latest beauty trends, and we know that there are many. With makeup artistry becoming one of the most sought after career options today, there are always new kinds of makeup looks created and they demand a new product each time, or at least products that can do more than one job. For example, a highlighter palette that can also be used as eyeshadow or lipsticks that can be used as blush, etc. Masaba Beauty Collection houses sensuous yet playful fragrances, delicious-looking Nail Paints, and Lipsticks that are instant stunners! Masaba Beauty Collection is a brand collaboration between Masaba Gupta and Nykaa. Masaba Gupta, who is already known to surpass her bar, introduced this beauty collection to the masses in 2019. The nail enamels are luxe and classy with a playful undertone! The names of these shades are such that it compels desi divas into trying them out because they can relate to them. The texture is mainly taken care of, to make it smooth and opaque instantly. The perfumes too are a soulful treat! Shoppers looking to take their pick can do so on houseofmasaba.com! Additionally, they can also find the Masaba Beauty Collection online in India on Nykaa and House of Masaba.
The renowned fashion label Masaba Gupta in association with beauty retail giant Nykaa brings to Indian women a lipstick collection that is specially made for the women of India. Whether its a normal working day at office or a destination wedding, women loves to enhance their beauty everywhere and Lipsticks are one of the essentials to do so. Keeping in mind Indian skin tones and average Indian weather conditions, Masaba Lipsticks are made with a nourishing formula to tackle most cons. Lipsticks are a vital part of every woman’s beauty regime, and they are also daily essentials. So getting the shade and ingredients right plays a crucial role in picking a lipstick. Masaba Lipsticks consider the varied Indian skin tones and are launched with an overall understanding of what works best and complements an Indian woman’s beauty the most. They are lightweight, moisturizing - meaning they won’t dry out your lips or cause chaps and have an intense colour payoff! The palette includes bold shades of red and pink, but also statement-making neutral tones that suit everyone. Masaba Lipsticks are a must-have for your vanity cases and perfect to pair up with our latest Fusion’20 collection, so take a pick of your choice at House Of Masaba.